Voice search optimization via local branding Local businesses need to prepare for voice search by building a local brand. This is the qualitative branch of the local scope. As search engines' abilities to understand real-world interactions improve, greater attribution will be built between local brand and local prevalence. Companies are already building this capability between digital ads and foot traffic. It's not far from here to measure the number of event attendees at a company's booth, or how well your company matches its logo on a local Little League team t-shirt. .
Search will increasingly become a digital map of real-world relationships, whether conveying the quality of a product, the details of a service, or the dominance of a brand in the community. Where next? I didn't perform any voice search when researching this article jewelry retouching service because there is no instant answer yet for "How will voice search affect digital marketing?" Obviously, we are still in the toddler years of this technology. Top 10 Local Marketing Ideas at LSA17 Posted: 2020-11-18 At the Local Search Association's annual conference a few weeks ago, experts in search and marketing in the local
space provided insight into trends and challenges facing the advertising, marketing and research is facing today. Here are 10 of the best takeaways shared at LSA17. 1. Location Drives Almost All Consumer Engagement, Even for National Brands According to Momentfeed's Rob Blatt, 85-95% of consumer engagement for brands is through location-based assets such as local listings and local pages. This would explain why 50% of brands use location data to target customers.