If you don't have a social media strategy, you're not alone. According to a recent survey, 50% of businesses admit that they don't have a documented social media strategy. Social Research Situation Question-Does your company have a documented social media strategy? Uh ah? Yes! If you don't have a strategy, you're gambling. Intentional and strategic ones usually beat social media games. This is a step-by-step guide to creating an effective social media strategy. 1. Write an executive summary Start your strategy with an executive summary. advertisement Continue reading below This should be a one-page pager that concisely and clearly identifies the purpose of social media and how it is tied to the goals and objectives of the current business.
Establish the main goals and specific goals you are trying to achieve. Identify the focus of your channel and try not to try to be everything on all social media platforms. Include benchmarks and measurable results to ensure that all players define success with the same expectations. Larger goals require finer-grained goals. Example: Increase your Instagram photo color correction services audience by 20%. 2. Perform social media audits Bringing your friends closer and your enemies closer is a smart way to win the competition. Start by conducting a social media audit of your brand's social channels compared to two or three competitors. You can also choose a non-competitive brand and use it for inspiration and aspirations. For example, Zappos, Starbucks, Cisco, Buffer, and Red Bull are known for their familiarity with social media.
It's helpful to see what's working across industry boundaries. advertisement Continue reading below Compare content type, engagement, frequency, audience size, visuals, video usage, tones, and customer service messaging. How is the response rate? Other factors to compare and note are: Use of emoji Facebook messenger, chatbot, artificial intelligence Keywords and hashtags Third party content Online brand search results review According to the State of Social 2018 report by Buffer and Social Media Today, both small businesses and large businesses consider engagement as the best way to measure the ROI of social media ads . What exactly is engagement? Log in to Google Analytics to see your social media acquisition report. What about session quality and page views? 3.